Our founder, Weston Serrano, developed a philosophy that became “the Westroc Way” when he bought his first truck and went into business nearly 40 years ago. Simply put, Weston believed that to be successful you really just had to be willing to work harder and do a better job than the other guys. When everyone else saw bad weather, long hours, tight schedules, and unforgiving terrain, Weston saw opportunity – opportunity to show what he and his hand-picked crew of reliable workers were really made of – opportunity to forge long-term relationships with customers – and opportunity to build a company based on hard honest work for a fair price.

That’s why for decades Westroc has remained part of the steady bedrock of the industry. While competitors have come and gone seemingly with every boom and bust cycle – Westroc has remained part of the bedrock of the industry. And as for Weston, even in his 70s you can still find him out in the field training and working shoulder to shoulder with his guys and climbing behind the wheel of those big, beautiful trucks.